Have a Website or Blog

Your product is your blog content and the experience people have when they visit. It includes the comments and conversation, videos, links, images, and every other part and piece that adds value to the time they spend on your blog. What type of content will you publish? How can your content help people or make their lives easier or better?

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Market Definition

Describe the marketplace where you’ll do business. What is the current blogging environment? What are people looking for that you can deliver better than any other blog or website? What is your blog niche and how is your content positioned against competitors?

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Competitor Analysis

Identify your competitors for eyeballs and advertising revenue. Keep in mind, competitors could be direct such as other blogs and websites, or indirect such as Twitter profiles. Competition can also come from offline sources. What are your competitors’ strengths and weaknesses? What are they doing to get visitors? What kind of content are they publishing? Are there any gaps or opportunities that competitors aren’t already fulfilling?

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Audience Definition

Who is your target audience? What kind of content do they like or engage with? Where do they already spend time online? What are they passionate about? What don’t they like? Spend time listening to learn what their needs are and then create content and experiences to meet those needs. Also, look for opportunities to create perceived needs and then fill those perceived needs through your content.
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Brand Definition

What does your blog promise to people? What is its unique value proposition? How is it positioned relative to competitive blogs and websites? Use the answers to these questions to identify your brand image, message, voice, and personality. Together, these elements make up your brand promise, and everything you do related to your blog (from content to promotion and everything in between) should consistently communicate that promise. Consistency helps build expectations, reduce confusion, and increase loyalty.
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Pricing Strategy

Will your content and blog features be offered for free or will you offer premium content available through memberships, ebooks, and so on as well?
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Distribution Strategy

Where will your blog content be available? You can syndicate your blog through online and offline services. You can also display your feed on other blogs and websites or feed it to your Twitter, Facebook, and LinkedIn profiles.

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Sales Strategy

How will you find new readers and how will you convert those readers? How will you sell advertising space on your blog?
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Marketing Strategy

How will you promote your blog in order to drive traffic to it? You can increase your distribution channels, write guest posts on other blogs, diversify your content and online presence, share your content through social bookmarkingand social networking, and more. Search engine optimization could also fit into the marketing strategy section of your blog marketing plan.

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Do you have any money available to invest in your blog in order to help it grow? For example, you can pay writers to create additional content for you or you could hire a search engine optimization company to help you write better content and build incoming links. You can also hire social media experts to help you with blogger outreach and other publicity campaigns.Want to be a successful blogger? If so, you’ve come to the right place. Following are 100 free blog tips and blog help that teach you how to be start a blog, increase traffic to it, and make money online from your blog. Click on the links to get more details, instructions, and useful information.

  1. Don’t bother starting a blog unless you know blogging is right for you. Read More
  2. Choose the right topic for your blog. Read More
  1. Choose a narrow topic and stay focused on your niche. Read More
  2. Secure a great domain name for your blog. Read More
  3. Understand that not everything about blogging is positive.
  4. Choose the right blogging application for your blog. Read More
  5. Select the right blog host. Read More
  6. Include the most important elements in your blog design. Read More
  7. Add extra elements to make your blog design stand out. Read More
  8. Include social media icons to encourage visitors to follow you on Twitter, Facebook, and more.
  9. Make sure your blog passes the blog design checklist. Read More
  10. Consider learning some CSS. Read More
  11. Know how to find a blog designer if and when you need one. Read More
  12. Create your Gravatar. Read More
  13. Create a great About Me page. Read More
  14. Keep your categories streamlined and organized. Read More
  15. Learn how to respond to negative blog comments. Read More
  16. Use images that you’re legally allowed to publish on your blog. Read More
  1. Edit the images on your blog to make them more unique and visually appealing. Read More
  2. Learn some basic HTML. Read More
  3. Put your blog through the blog review checklist to make sure it’s ready to go! Read More
  4. Don’t let your archives die. Read More
  5. Don’t break any laws. Read More
  6. Learn the most important unwritten rules of blogging. Read More
  1. Don’t do anything that could make people think you’re a spammer. Read More
  2. Adhere to the 3 Cs of blogging success: comments, conversation, and community. Read More
  3. Memorize the blogging secrets of top bloggers. Read More
  4. Use free blogging tools that can make your life as a blogger easier and better. Read More
  5. Try free tools from Google that make blogging easier and more productive. Read More
  6. Work on improving your writing. Read More
  7. Write great blog post titles that people want to click. Read More
  8. Learn to write great blog posts. Read More
  9. Learn to write blog posts that people want to share. Read More
  10. Learn writing tricks from journalists that you can use on your blog, too. Read More
  11. Use the blog post checklist to ensure your blog posts are perfect before you publish them. Read More
  12. Find places to help you think of blog post ideas when you’re struck with Blogger’s Block.
  13. Consider using an editorial calendar to stay organized. Read More
  14. Choose the right blog template or theme. Read More
  15. Take some extra time to make your blog posts look great. Read More
  16. Clean up and rejuvenate your blog from time to time. Read More
  17. Follow a blog posting schedule that will help you reach your goals. Read More
  1. Use tricks to get people to stay on your blog longer.
  2. Blog strategically, not tactically. Read More
  3. Use social media to increase traffic to your blog. Read More
  4. Give away free stuff to get more blog visitors. Read More
  5. Use all of the free blog promotion tactics and tools that you can. Read More
  6. Get more incoming links to your blog to boost visitors. Read More
  7. Write link bait blog posts when they’re relevant to your blog topic. Read More
  8. Connect with online influencers who can help you promote your blog. Read More
  9. Promote your blog with email marketing. Read More
  10. Write a marketing plan for your blog. Read More
  1. Increase blog traffic by writing guest posts for other blogs. Read More
  2. Repurpose your blog content to creatively drive more traffic to your blog. Read More
  3. Track your blog’s performance. Read More
  4. Know what statistics to track to measure your blog’s performance and make the necessary changes. Read More
  5. Learn how to use Facebook to increase blog traffic. Read More
  6. Learn how to promote your blog on LinkedIn. Read More
  7. Use Google+ to grow your blog’s audience. Read More
  8. Use images, videos, and quotes to boost blog traffic with Pinterest. Read More
  9. Learn how social bookmarking sites like StumbleUpon can help to increase blog traffic. Read More
  10. Learn the many ways bloggers can use Twitter. Read More
  11. Familiarize yourself with tricks to get more retweets on Twitter.
  12. Use Twitterfeed to automatically publish links to your blog posts on Twitter and Facebook. Read More
  13. Read some books about social media marketing to learn more ways to increase blog traffic. Read More
  14. Hold blog contests for fun and for traffic. Read More
  15. Promote your blog contests so more people enter. Read More
  16. Use social media management and monitoring tools to streamline tasks, monitor your online reputation, and more. Read More
  17. Learn the most important search engine optimization tips. Read More
  18. Don’t follow SEO tips that can get you in trouble.
  19. Don’t follow shady SEO tactics. Instead increase blog traffic from search engines organically. Read More
  20. Put all of your blog posts through the 60-second blog post SEO check. Read More
  1. Research keywords to find out what potential readers are searching for and write related content to get more traffic. Read More
  2. Use keywords in your blog posts to get more search traffic. Read More
  3. Use keywords in the right places in your blog posts to get traffic without getting in trouble. Read More
  4. Don’t use too many links in your blog posts. Read More
  5. Beware of SEO experts who don’t operate ethically.
  6. Create your blog’s feed with Feedburner. Read More
  7. Hype your feed on your blog to boost subscribers. Read More
  8. Syndicate your blog content to get traffic or make money. Read More
  9. Don’t sell text links on your blog. Read More
  10. Use the tricks successful bloggers use to make more money from blog advertising.
  11. Determine how much to charge for ads on your blog. Read More
  12. Create an advertising rate sheet. Read More
  13. Use Google AdSense, but be sure you follow the rules! Read More
  14. Learn the tricks to make more money from Google AdSense. Read More
  15. Consider publishing blog feed ads as your subscriber numbers go up.
  16. Learn how to choose the right affiliate advertising programs for your blog. Read More
  17. Understand the do’s and don’ts of publishing paid posts before you do it! Read More
  18. Learn how to become a professional blogger and get paid to blog for other people. Read More
  19. Determine how much to charge for your blogging services. Read More
  20. Try making money in creative ways that don’t involve selling ad space on your blog. Read More
  21. Decide if selling merchandise on your blog is a good fit for you. Read More
  1. Classify your blogging business so you know how to handle your income on your tax return.
  2. Study tax tips for freelance bloggers. Read More
  3. Make sure you’re not missing tax deductions that bloggers can claim. Read More
  4. Find ways to get free products to review on your blog. Read More
  5. Learn where to find bloggers to hire to write for your blog when you need help. Read More
  6. If multiple bloggers write for your blog, create a blog style guide. Read More
  7. If you like to have a printed resource by your side, read a blogging book. Read More
  8. If you like reading on your Kindle, get a blogging ebook. Read
  9. As more and more people are recognizing the power of the internet in general, and blogs/websites in particular, more websites are popping up every day, many of which need writers.

    Websites that offer blogging jobs are usually more than willing to pay for the content, either on a per-post basis or every so many days/weeks/months, much like a regular salary.

    Tip: As with any job posting, do your research and make sure the opportunity is legitimate before jumping in blindly.

    If the job seems too good to be true, it probably is.

    Where to Find Jobs Blogging

    Following is a list of resources to find paid blogging jobs:

    • ProBlogger: This website about blogging is one of the best places to find paid blogging jobs. You can search by keyword and location and even pick between contract work, freelance, and part-time or full-time.
    • Indeed: Performing a search for “blogger” or something similar on Indeed will provide a list of results culled from various websites. You can even upload your resume to Indeed to have employers find you.
    • FreelanceWritingGigs.com: This site provides an everyday updated listing of links to blogging jobs that were found by manual searches all over the internet.
    • FreelanceWriting.com: Those looking for a blogger to pay to write for them can submit jobs here for bloggers to find. FreelanceWriting.com also posts jobs from other websites like Ineed.
    • Writers Weekly: Writers Weekly is a site dedicated to helping writers. The blogging jobs listed on Writers Weekly include paid classified ads as well as a compilation of original market listings that are received from the editors at each publication.
    • Mediabistro: Mediabistro occasionally includes blogging jobs in their job listings.
    • Craigslist: Craigslist is not only a place for trading or selling physical goods but also for posting job openings, some of which could be blogging positions. Pick your city (or any city) and do a search for jobs.
    • WriteJobs.info: Like most online job search websites, WriteJobs.info gathers its postings from around the internet and places them into one easy-to-use place. Read a description of the job on this website and then use the external links to find the original job posting so that you can apply to be a blogger.
    • BloggingPro: Find even more updated job listings for blogging jobs specifically, over at BloggingPro.com. You can find writing jobs that are contract work only or even an internship, as well as freelance, full-time, part-time, and temporary jobs. In addition are categories so that you can browse just blogging jobs, content writing jobs, copywriting jobs, magazine jobs, technical writing jobs, etc.
    • JournalismJobs.com: Work from home blogging jobs are advertised on JournalismJobs.com too. Sign up for alerts to get emails when there are new blogging jobs available.
    • AllFreelanceWriting.com (AFW): Some of the blogging jobs here have the payment amount advertised too. These are taken from websites like Craigslist and BloggingPro, among others.We’re talking about freelance writing experience today. Many writers mention how hard it is to get their proverbial feet in the door without having to take entry level web opportunities. It’s true, these jobs are the simplest to get, but there are other ways to get started as a freelance writer. They may not take the easy way out, but they’re tried and true. Continue some of these ways for getting started as a freelance writer.

      Ten Ways to Get Your Freelance Writing Foot in the Door

      1. Work pro bono – Though I don’t recommend writing for free, I have been known to do so for a good cause (and sometimes a few relatives). For example, few years ago a friend approached me about writing a brochure for a Habitat for Humanity event. Though they offered to pay, I didn’t accept. It was for a good cause and I felt the clip to be a resume booster. It was and still is. Charity work pays in more ways than money. Since then, I’ve more than a few pieces for charity and even some for local businesses that needed a boost.
      2. Contact local newspapers and magazines – Many small newspapers, magazines and “Pennysavers” don’t pay much, but offer good opportunities for getting started as a freelance writer. Local newspapers often look for articles of interest to the community. Pitch public interest pieces or offer to cover town meetings and events.
      3. Contact local businesses: Who writes the paragraphs for real estate in the real estate magazines? Call Realtors to find out. Who handles brochures or web copy for businesses in your area? Contact them to find out. Businesses always need writing but they don’t always have the time to look for a good, affordable writer. Make a list of the place that might have a need for writers, and give them a jingle.
      4. Talk to friends, family and neighbors: Let everyone know you’re open for business. In their travels they might find someone who needs a writer and recommend you.
      5. Advertise: If you don’t mind putting out a little money you can advertise in the newspaper, local business publications, the church newsletter, and on community bulletin boards. You might also create a writer’s website and use keywords to direct local businesses to your site.
      6. Network: Join clubs, especially those geared towards the community or small businesses. I had a few very good gigs come from being the president of a local women’s organization that I originally joined for recreation. Attend conferences and seminars and even non-business-y events like local dances or lectures.
      7. Join a professional organization: Why not join your local Chamber of Commerce or a small business owners group? How about a freelance writing organization, The Society of Professional Journalists or the National Organization of Women Business Owners? The people who are members of these different organizations like to hire within.
      8. Write for the web: Web writing opportunities are plentiful and profitable. They range in all levels of pay and will help to build up clips and experience.
      9. Start a blog: Start a blog in a topic you know well. Not only can this help establish as an expert, but it will also catch the attention of potential clients. For example, say you’re a former wedding planner and you decide to start a wedding planning blog. Someone looking for a wedding writer might come across your blog and contact you. You will also have several posts to use in querying for wedding writing opportunities.
      10. Create your own clips: If you need some clips to land work and don’t have any, write a few in your areas of expertise. Run them through a second pair of eyes to be sure they read well – and then use those clips when you apply for available opportunities.

        Have a Website or Blog

        Many freelance writers get all of their work by pitching clients on Problogger, Upwork, and other job boards. This is often a race to the bottom because their pitches don’t stand out among hundreds of other applicants. Even if they do get noticed, they often have to offer very low rates to compete.

        You won’t run into this problem if you have your own website to generate leads. Here are some reasons you can’t get by without one:

        • You build your brand. Since you stand out more, clients will be more likely to hire you and pay handsomely for your services.
        • You rely on inbound marketing, so clients come to you. This is much better than sending dozens of emails pitching potential clients on job boards.
        • You can showcase your expertise, testimonials and writing samples. This helps potential clients see whether you are a good match for their projects.

        Your website will be the center of your online branding strategy, so it needs to be professionally designed. You also need to make sure your content is compelling and flows well, so potential clients know that you are worth their money. If you still are at a loss for how to start a website or blog, be sure to check out my step-by-step guide here. At the same time, if you are a struggling freelance writer who is working on a very tight budget, you can take a look at these low cost hosting alternatives. I know how important it is to save money when you are starting a new business, but passing up on a domain name and web site of your own is definitely not the way to get more business!


        Have a Logo

        I am still surprised how many freelance writers don’t have their own logo. Why do you need one?

        Well, people remember images much more easily than words. If you have a compelling logo, it will stand out in their minds. They will be more likely to remember you and reach out the next time they need a freelance writer.

        However, at the same time, I can see how freelance writers might not be sure where to start when it comes to logo design creation. I recommend taking a look at Designhill, as they have a seamless process of starting a logo design contest which allows you to pick a design from many different graphic artists.

        Not only does it make the creation process easier for writers, it can also provide you with something pretty unique and amazing in the process!


        Use Testimonials

        I have been hiring freelance writers for years. Some of them are excellent at their jobs, while others don’t deliver the content I need. Unfortunately, it’s difficult to tell ahead of time, unless I know they have provided great value for previous clients.

        I am always more confident about a writer if:

        • They have been recommended by a colleague that used their services.
        • They have testimonials from satisfied clients on their website or LinkedIn profile.

        If your clients speak highly of your work, then you should always ask them for a testimonial. It is a good idea to have them place their testimonial on your LinkedIn page because it is more public and people know that it probably wasn’t fabricated. LinkedIn testimonials are especially helpful if they come from clients that are large brands and thought leaders.  You can always use the same testimonials on your own blog.

        You may be surprised to see how effective testimonials are. Ben Gran wrote a guest article on Make a Living Writing stating that he earned thousands of dollars in new writing projects by using testimonials. You can also read more about LinkedIn testimonials at liprofilewriter.com, which is where the example testimonial above is from.


        Use Guest Blogging

        Many freelance writers don’t like guest blogging because they don’t get paid. They would rather write content for content farms at two cents a word.

        This is the wrong attitude! While you don’t get paid for most guest blogging gigs, writing guest articles can be a great way to bolster your brand and bring new clients to your door. Onibalusi Bamidele, Carol Tice and lots of other six-figure freelance writers have built their careers off guest blogging…. and for myself, I love guest blogging and the many opportunities and benefits that come along with it — which is why I continually provide new content to FWG.

        Unfortunately, too many freelance writers give up on guest blogging, because they don’t do it properly and don’t get results. If you are discouraged from lack of results, you may need to make the following changes:

        • Write for higher quality sites. There are lots of low-tier sites on the Internet that have little or no traffic. They won’t help you grow your brand or improve your SEO, so don’t waste your time writing for them.
        • Write for more sites in your niche. Don’t just write for blogs about freelance writing like Make a Living Writing or Writers in Charge. If you specialize in writing financial content, then write guest posts for large financial websites. Your prospective clients are more likely to find them. Have a strong call to action in your author bio. If potential clients read your guest posts, you want them to visit your website and reach out.
        • Write for your brand before SEO. Far too many people treat guest blogging as a link building strategy. This is a huge mistake for freelance writers that are trying to attract clients. You want to show off your knowledge and writing skills, so it’s vital that you write compelling content.

        If you follow these guest blogging tips and best practices, you should start seeing a major improvement in results.


        Understand SEO

        SEO is a very important skill that many freelance writers lack. According to an estimate from GoSquared, Google drives 40% of all Internet traffic.

        If you don’t know SEO, there are two reasons that you need to learn:

        • Freelance writers that understand how to tailor content to Google’s SERP algorithms will deliver much more value for their clients.
        • Freelance writers with a background in SEO can tap Google to expand their own reach and draw targeted clients to their own website.

        There are plenty of great sites out there to help you learn SEO. Moz, Search Engine Land, Search Engine Journal, SEO by the Sea and SEOBook are great places to start.

        If you are proficient in SEO, make sure you let clients know. Show them that you have successfully gotten other clients to the front page of Google for competitive keywords. They will be willing to pay a premium for your services. For more advice and methods to become a better SEO and freelance writer, be sure to read this FWG article.

        Tips to Become an All-Star Freelance Writer!

        As you can see, to become a successful freelance writer there is a lot more than just writing skills involved. With so much competition and demand out there for quality writers, you really need to put in the time and effort to stand out from the crowd. Follow each of the tips I’ve laid out for you above, and there is no reason why you shouldn’t see an increase in your writing and client earnings.




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