If you’re a new fitness copywriter, you might have a difficult time coming up with new blog post ideas consistently. After all, you can’t copy others’ work and you haven’t been writing long enough for a long list of ideas.
Help is here! Below are some general blog post ideas that you can write from. Remember to research and include facts and stats in your blog posts. Weave in your own personality and give good, plain information that adds value. A knowledgeable fitness copywriter stays on top of current trends.
Blog Post Topics
1. The germs in health clubs (what people can do to protect themselves)
2. Fitness equipment (or focus on one particular machine or piece of equipment and list all its benefits)
3. Personal trainers (shouldn’t have any problem finding one who wants to talk about their business – e.g.: biggest challenges they face with clients, their training method, etc.)
4. Nutritional topics (the worst ways to lose weight, what new super foods can you get in a capsule, how to shop for nutritious foods)
5. Body part exercises (focus on chest, abs, arms, or legs)
6. How to shop for a set of weights for your home (what to look for, what to avoid)
7. How to build a home fitness center on $100. or less (using resistance bands, jump ropes, hoola hoops, and stability balls)
8. How to work in 30 minutes of cardio during your busy work day. (break it up into smaller time slots, jumping jacks, etc.)
9. Fitness professional marketing (how to increase client base, how to use social media to connect locally)
10. Sports supplements (10 best lists, ineffective supplements, how to take)
There you have it. These blog post topics are enough to get you started. There are plenty of fitness websites that will give you a chance to be heard…or read that is. The fitness industry is so huge, you won’t have a problem coming up with ideas beyond what I’ve listed here. As a fitness copywriter, you can quickly and easily get established if you’re consistent with submitting your blog post articles.
As a freelance writer, you will compete against many writers who are just as talented as you are. You will also compete against writers who write poorly and who offer their writing services at ridiculously low fees. These writers can and do get jobs. Many times you will tempt yourself to lower your rates to match or beat the bids to snag the project. Don’t do it! You are a professional. Professional writers don’t lower their rates or work for next to nothing.
Many individuals who lack writing skills drive down rates, way below what professional writers can rightfully charge. If the true professionals do not keep up their prices, this will become an even bigger problem. Just because writers from other countries want to work for eight or nine American dollars per hour, this doesn’t mean you should. As a writer, you can earn far more than many freelance writers—and certainly more than freelance writers who speak little English but still bid on the English-speaking jobs at much lower rates.
Visit any writer’s marketplace and scan through the projects. You will discover all types of bid prices and proposals. What you won’t see is how these writers came up with their bid prices or how they decided what and what not to include in their bid proposals. Often times these writers don’t know how they came up with their fees for bidding either. It becomes obvious when you see the same project posting listed under different genres or price ranges. Some of the same writers will bid on the same projects with a large spread in proposed bids. It is quite comical.
If you want prospective clients to take you seriously, you need to do three things:
- You need a website that lists your rates;
- You need to be consistent with your rates;
- You need to collect a retainer up front before you start.
Freelance writers need to know what they can charge based on the job at hand. This can vary depending on the marketplace. When it comes down to freelance writing, here is the truth in a nutshell: You can charge whatever it is you want to charge. You can base your fees on whatever you want to base your fees. The trick is finding someone to pay it who believes it is a fair price.
Freelance writers are a rare breed. Many of them are quite difficult. There is no need to be one of them. Decide on your fees and stick to them. Keeping your fees consistent enables you to keep your bookkeeping simple. You are a writer, not an accountant. Simplicity in accounting should appeal to you. Regardless of how much work you find, keep yourself grounded. Make your job fun. Take things in stride. The money will come.
The following information will help you set your rates. These rates may vary according to your experience and specialization.
What to charge for your freelance writing rates
Many writers will charge way too much for their services while others will charge way too little. You can find current market rates in Writer’s Market. You can also use the following as a guideline until you feel you have a good sense of what you want to charge. Remember, you can charge anything you want to charge. Always ask yourself what your time and skills are worth. More importantly, do clients feel you are worth what you are charging?
Some writers prefer to charge by the word too. This is slightly different as it varies on several factors. If you are going to charge on a per word basis, decide how much that is and stick with it on all your projects of varying lengths. Often the rate per word charge fluctuates by writer depending on what the writer is writing (article, book, and web content).
Whatever you choose to charge, consider the time you spend creating the work. Remember, if you are an educated writer in your field, you should be able to realize anywhere from $30-$75 per hour.
Something to consider about rates
You cannot please everyone all of the time. You will find publishers, editors, and clients who hire you on a fast turn around. Even though they expect quality, they also expect you to write top-notch, award-winning material.
If a client tells you up front the deadline is important, be realistic in your talents and realize you are at a disadvantage before you start. If you have a demanding buyer with demanding deadlines, then realize you may feel you cannot craft the best copy you can. You should know your own pace and when you know you can’t deliver your best manuscript. If this is the case, then ask the client for more time.
Also watch for up and coming savvy trade book publishers who hire writers to write an e-book and fully intend to market it as a trade paperback. Know this before you take the job. In fact, when you bid on e-books, expect it. If you want to charge more based on that possibility, then build it into your bid. Often, if you approach a potential client by e-mail, they will respond with a request for an author to pen an e-book for them. Many times this ghostwritten book will end up on the shelves. As long as you did your job and you got paid, what do you care? Sure, the client may have used a less than honest approach, but as a writer, you will see this every day on the freelance postings. These clients are trying to save money and this is why they do this. You can’t really blame them. The client wants to turn a book over quickly too. If they were to present a ghostwriter with a writing opportunity to write a manuscript for publication, it would take much longer and cost a lot more for their manuscript.
Even though many people work with a rate sheet as their guide, others realize it is sometimes impossible to stick to their rates. You should establish some parameters when varying from your rates if you decide to offer a discount to a client. If you are working within a tight deadline, don’t vary much because 18 hour days can be part of your reality when you’re up against a tight web content deadline. By the end of those jobs, you want clients to pay you. Writers should stick to a rate sheet for their services. When pushed to turn out a job quickly, you should never discount a project, but instead raise your rates!
Another subject has come up in many incidences on the subject of whether the writer should charge for re-writes. Many writers do charge for re-writes, especially if the client is unreasonable. If you provide re-writes for a client, make sure the client has paid you in full for the project.
You can find many ways of creating an interesting narrative. Some narrative techniques are so subtle that an accomplished author has difficulty describing them; they are simply evidence of the “natural-born storyteller.”
Tip 1: Pausing, Stopping and Starting Action
You can learn some new techniques. One is the method handling a descriptive and writing style. One writer halts the action of his story when he has something to explain; another writer works through explanation without slowing the action. The second technique is more effective, but how do you do it? It is a question of writing each sentence that contributes to the action and making each sentence a part of the narrative.
As soon as you use sentences to explain, the action pauses. How do you inject explanation if you do not devote any sentences to it? The technique is simple but not so obvious. While the principal verbs of the sentences are stirring up action, using subordinate clauses, phrases, adjectives, and adverbs will carry in the explanation. As the action in your story holds your readers’ attention, you can subtly introduce elements of the background without the reader knowing it. You do this by knowing your story thoroughly and telling it straightforwardly, injecting incidentally whatever explanations that your story needs to make each bit of action clear.
Tip 2: Use Point of View to Stir Up Interest
Another way to create interest in a narrative is to tell it from a definite point of view. Unconsciously readers want to feel that they are watching the action. Since the reader cannot
put himself in a number of places at once, he finds it difficult to imagine himself in several places as he reads. He is more interested if you allow him to see where he is. You can do this by using a definite point of view.
Perhaps you decide to place the point of view on a witness or character in the story. You should determine in advance what you want the point of view to be—through whose eyes the story is seen—and keep that point of view throughout the story.
Tip 3: Create Life-Like Characters
To make the characters living and real is another technique. Readers are only mildly interested in an average person, but if you create an individual whom readers can see, they will be interested in watching him. This does not mean that you must stop and describe each character with a biographical sketch. There is an easier way. Acquaint yourself with your characters before you begin to write. You must know your characters thoroughly, including their words and actions, so that readers feel that your characters are real and alive in the story. A proven method to flesh out your characters is to write biographical sketches and descriptions of your characters before you begin to write. This type of preparation will give you a clear picture of your characters.
Tip 4: Write Engaging Dialogue
Actual conversation is necessary in story-telling. You need to create dialogue that is both concrete and sounds interesting. A character who speaks just three words will often reveal more of the story than a page of laborious explanation. Dialogue must be true to life. The characters must not only converse to progress the story, but they must talk in their own characteristic ways. If an educated lawyer talks in street slang or a child quotes Latin, the unreality of the dialogue makes the reader laugh and forget the story.
Tip 5: Know What to Tell
The primary principle of story-telling is to know just how much to tell and how much to omit. Unless you leave something to the reader’s imagination, he is not interested. One way to judge this is by “trying out” the narrative on someone who will point out the unnecessary and unclear parts. Or you may feel that you have told too much and decide to condense the story anyway. If your completed story runs 4,000 words long, it is safe to say that you can improve it by condensing it to 2,000. This process will not only eliminate repetitions, but it will also remove dull sentences that contain no action.